Singapore Airlines becomes First Carrier to Offer Live Onboard e-Shopping

Singapore Airlines became the first airline to offer live e-shopping onboard via KrisShop.

Singapore Airlines customers now have access to the world’s largest seatback shopping experience at 30,000ft. This seatback shopping solution entered into service on June 28, 2021 and will be progressively rolled out on selected Singapore Airlines Airbus A350 aircraft.

The e-Shopping platform is integrated with KrisShop offerings into one marketplace available on Singapore Airlines connected seatback inflight entertainment provided by Thales.

Passengers can browse and purchase items from a single place with real time payment, wide range of offerings and attractive promotions. Passengers can shop from the comfort of their seat with multiple delivery options – to home or on their connecting or returning flight.

The digital onboard shopping marketplace eliminates the logistics, weight, and resources required to support traditional onboard shopping. With proprietary bandwidth optimization technology, the Airfree onboard hosted e-Shopping platform drastically reduces satellite data consumption compared to traditional platforms.